Hey, hi, hello!
I’m Kayla.
About.
With 7+ years of end-to-end eCommerce experience, Kayla specializes in email marketing that strengthens customer relationships and drives long-term growth. From lifecycle strategy and customer journeys to copywriting and design, she builds campaigns that turn first-time buyers into loyal, returning customers.
Her approach goes beyond sending emails. She focuses on retention, brand affinity, and creating thoughtful customer experiences through emails people genuinely want to open.
Often described as an "onion" with many layers, there's more to Kayla than email marketing. She's endlessly curious, creative, and always discovering something new.
Get to know the onion here :)
Work with Me
-
Email Marketing
Then & Now
-
Email & Retention Marketing
Strategy
Copywriting
Campaign Design
DTC OptimizationsYear: 2023 - Present
repurpose.com -
-
Tag Auditing
Collection MerchandisingYear: 2022 (Project-based)
bcbg.com -
-
-
Digital Marketing Manager
Email Marketing
Copywriting
Campaign Design
DTC Optimizations
Product Photography & VideographyYear: 2019 - 2021
shopsonix.com