About.

I’ve touched just about every corner of eCommerce — from email and SMS to website strategy, copywriting, creative direction, product photography, and even full-cycle video production (yes, from pre-to post).

That hands-on experience led me to what I do best: email marketing. I build thoughtful, high-converting journeys that turn first-time buyers into loyal, returning customers.

I help DTC brands grow customer loyalty and lifetime value through high-performing campaigns, intelligent automations, and compelling storytelling. My work has driven 35–37% attributed revenue from email (industry average: 20–30%) and up to 159% year-over-year campaign revenue growth.

My focus?
Retention that feels good, performs great, and keeps customers coming back for more.