Hey, hi, hello!
I’m Kayla.

About.

Often described as an “onion” with many layers, Kayla brings over six years of end-to-end e-commerce experience spanning retention and lifecycle strategy, copywriting, design, and web building.

That range ultimately led her to specialize in email marketing, where she strategizes and designs high-performing campaigns and builds customer journeys that turn first-time buyers into loyal, returning fans.

Kayla focuses on long-term retention, brand affinity, and sending emails that actually work…the kind people genuinely want to open.

Get to know the onion here :)

Services

Then & Now

  • Tag Auditing
    Collection Merchandising

    Year: 2022 (Project-based)

    bcbg.com

  • Retention Marketing (Email +SMS)
    Copywriting
    Campaign Design
    Website Optimizations

    Year: 2023 - Present

    repurpose.com

  • Website Build & Maintenance
    Email Marketing

    Year: 2023 - Present

    russellpeters.com

  • E-commerce Brand Manager

    Year: 2021 - 2022

    junkfoodclothing.com

  • Video

    Year: 2023 - Present

  • E-commerce Brand Manager

    Year: 2021 - 2022

    charmingcharlie.com