Hey, hi, hello!
I’m Kayla.
About.
Often described as an “onion” with many layers, Kayla brings over six years of end-to-end e-commerce experience spanning retention and lifecycle strategy, copywriting, design, and web building.
That range ultimately led her to specialize in email marketing, where she strategizes and designs high-performing campaigns and builds customer journeys that turn first-time buyers into loyal, returning fans.
Kayla focuses on long-term retention, brand affinity, and sending emails that actually work…the kind people genuinely want to open.
Get to know the onion here :)
Services
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Email Marketing
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Flow Audit
Then & Now
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Tag Auditing
Collection MerchandisingYear: 2022 (Project-based)
bcbg.com -
Retention Marketing (Email +SMS)
Copywriting
Campaign Design
Website OptimizationsYear: 2023 - Present
repurpose.com -
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Video
Year: 2023 - Present
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